Verena is a Product & Marketing Manager in cashpresso | Credi2 GmbH. She believes in the importance of analytics, company culture & lean-methodology.
Previous experience:
– Head of Sales (2008 – 2011), 60 sales employees
– Founder & CEO UNIspotter (2014 – 2017), 200 university partnerships & €600k funding
– Growth Manager, HappyMed (2018)
– Head of Marketing, cashpresso (present)
Help in the following areas:
– HR: hiring and aligning team; working with OKRs
– Product: verification of customer needs and product testing (MOM Test)
– Lean learning: verifying assumptions
– Marketing: how to get your first users
– Sales: how to segment your target audience & make your first sales
– Fundraising: how to organize process & negotiate