Rebecca was Usersnap's first business executive, brought in to define the business and establish positioning, product and brand development. She was responsible for developing a go-to-market strategy, launching the business internationally, and leading growth. Before, Rebecca was CEO of Pfiff Media, a content marketing platform connecting businesses with writers. Rebecca is a regular contributor to the Huffington Post, using a narrative approach to report on “Women in Tech.” Rebecca helps startups to create value instead of spending all their marketing $$$ on ads. She loves to roll up her sleeves when it comes to figuring out new strategies for brand communication, though leadership for brands, and PR.