Michelle is working for LOOP for more than 7 years with many years of experience in digital marketing for global brands, product management for startups and organizational development focusing on setting up a working process and KPI´s to monitoring growth.
She is leading now the product management department at LOOP and working together with startups developing brand & marketing strategies to grow their business in the most efficient way by focussing on setting up conversion funnels and growth hacking tools to reach performance targets.
“Building a brand from scratch with limited marketing budget can be a big challenge, that’s why you need a brand strategy and tools to track your marketing activities and spendings”, Michelle says.