Amar is Founder and CEO of Kaffeetschi, a Vienna based cold brew coffee company dedicated to bringing specialty grade cold brew coffee into retail stores across Austria and beyond. Amar has been working in the b2b coffee industry since 2010 and has gathered experience in business development, b2b Sales, distribution strategy as well as business model innovation. His understanding of investor relationships, market developments as well as brand and product positioning was developed during the time he spent in New York where he worked for a specialized marketing agency.