Customer Journey Development Inbound Marketing Website Conception
After my studies in web sciences and two and a half years in a digital agency in Linz, where I was able to gain a lot of experience in web strategy, website conception and go-to-market strategies, I finally started at the software scale-up Testify in 2020. Testify offers a very flexible checklist software for industries to digitalize inspections and quality controls. As a digital marketing manager, I deal with all topics related to lead generation in the course of inbound marketing strategy. This includes the continuous development of the customer journey, content marketing, SEO, SEA social media and web development.